Case study : CHMS

Campagne vidéo marque employeur composée de 30 témoignages de collaborateurs

Nous avons mis en place une campagne de recrutement ambitieuse pour le compte du Centre Hospitalier Métropole Savoie pour répondre à leurs besoins en ressources humaines.

CLIENT

Centre Hospitalier Métropole Savoie

Candidats Potentiels

+5000

Reach

332 508

Engagement

37 434

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Problème

À l’image du secteur de la santé, le Centre Hospitalier Métropole Savoie fait face à d’importants enjeux de recrutement.

Nous avons conçu une campagne de recrutement innovante basée sur les témoignages vidéo des collaborateurs du CHMS.

Qui de mieux que les collaborateurs d’une organisation pour donner envie de la rejoindre !

Solution

La campagne s’est articulée sur les phases suivantes :

Phase 1 : tournage des témoignages collaborateurs + spot publicitaire + images de la région, de l’hôpital, etc).
Phase 2 : diffusion des vidéos sur Facebook + Instagram + Youtube
Phase 3 : captation des prospects via une landing page conçue pour la campagne
Phase 4 : retargeting via des publicités Facebook, Instagram et Youtube + emailing

Résultat : près de 6000 candidats potentiels en 3 mois !

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