Case study : Intermarché

Campagne Intermarché : 1 an de communication : 8 portraits vidéos + 6 vidéos thématiques - 466K vues Insta + FB.

L’Intermarché Jussieu ouvre ses portes et veut construire sa clientèle face à une concurrence importante. Le magasin vise une clientèle à majorité étudiante, mais aussi résidentielle, il a fait appel à Storystellar pour animer ses réseaux sociaux.

Client

Intermarché Jussieu

clicks

+612%

Vues

+466.625

likes

+500

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Problème

L’Intermarché Jussieu souhaite attirer de nouveaux clients en ultra-locale, et les fidéliser de manière moderne. Une campagne de communication de plusieurs mois est nécessaire, fondée sur les réseaux sociaux, et diffusée dans un rayon de 1km. Construire des contenus vidéo récurrents et ciblés est un challenge, et c’est ici que nous intervenons…

Solution

Une stratégie de contenus vidéos qui valorise les thématiques importantes du magasin : “La rentrée chez Intermarché”, “Un pour tous, tous pour un”, “Producteur et commerçant”…
Diffusion sur Instagram et Facebook pendant 1 an, dans un rayon d’1km.
Une campagne réalisée en seulement deux jours de tournage. 466 000 vus après 2 mois de campagne, avec le storytelling Storystellar. 🙂

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